01
Signs Framework
Origin: TDcatalyst, anchored in Aramai Ohlone cosmology and the historical ecology of the Pacifica coast and the Skyline ridge.
The Signs Framework is a phenomenological tool. It directs executive attention to ten specific living features of two landscapes that have been read continuously for thousands of years. Each sign is anchored in Aramai cosmology or land history. Each carries a direct business adaptability question.
The framework does not predict what the executive will see on the day of the walk. That is the point. It activates a posture of live reading rather than model application, which is the cognitive capacity AI workforce transformation requires. The Signs Framework surfaces signals. It does not, on its own, tell the executive what to do with them. That is the work of the next framework.
| Sign |
Anchored in |
Adaptability question |
| Red-tailed Hawk |
Eagle’s role in Aramai cosmology: elevated perspective, authority. |
When did you last gain altitude on your own operation? |
| Coyote |
The trickster-creator: thrives in margins and disrupted ecosystems. |
Where in your organization is value being created at the margins, outside the sanctioned processes? |
| Gray Whale |
10,000-mile migration the Aramai witnessed for 3,000 years; learned to reroute around threats. |
What long-cycle movement is happening around your business that you are too zoomed in to see? |
| Methuselah Redwood |
Spared by 19th-century loggers because its burls and knobs made the timber commercially unworkable. |
What about your organization looks like a flaw to the current market but may be the feature that carries you through? |
Four of ten signs shown.
Signs without Teece is interesting observation that fails to produce action.
02
Dynamic Capabilities
Origin: David Teece, UC Berkeley Haas School of Business (2007).
Three capabilities, each doing different work. Sensing detects risks and opportunities before competitors. Seizing commits resources to act on the signal once detected. Transforming reconfigures the organization’s resources and structures to deliver on what was seized. AI transformation fails most often at the third muscle. Organizations that sense and seize without transforming end up with pilots that never make it into operating rhythm.
Inside the Catalyst method, every sign observed during a field engagement receives a Teece cycle. The framework moves the executive from observation to commitment, with rigor a board will recognize.
Worked example, from a real engagement
An executive walks the Pacifica headlands. A red-tailed hawk works thermals above the coast. The Signs Framework surfaces the question: when did you last gain altitude on your own operation?
Sensing. The executive realizes they have not had a full day away from operational meetings in six months. They have lost altitude.
Seizing. What would it take to institutionalize altitude. A monthly day blocked for ridge-scale thinking. A quarterly off-site designed around signal-reading rather than planning.
Transforming. What would their calendar, their team structure, and their own performance metrics need to look like to make altitude a first-class activity rather than a stolen one.
Teece, D. J. (2007). Explicating Dynamic Capabilities. Strategic Management Journal. UC Berkeley Haas School of Business.
03
Organizational Ambidexterity
Origin: Charles O’Reilly (Stanford) and Michael Tushman (Harvard).
The core tension. Exploitation-dominant organizations execute the current business model with discipline. They are efficient, predictable, and often blind to paradigm shifts. Exploration-dominant organizations read signals well and experiment constantly, but struggle to turn exploration into reliable revenue. Ambidextrous organizations do both. This is rare because it is structurally difficult: two modes require different cultures, metrics, leadership styles, and risk postures.
In an engagement, the executive places their current organization on the matrix below. The placement is rarely flattering. Most mid-to-large enterprises sit firmly in the Exploitative quadrant and have been rewarded for being there. The gap between that placement and the Ambidextrous quadrant the AI transition demands becomes the strategic agenda.
|
Exploitation LOW |
Exploitation HIGH |
| Exploration HIGH |
Explorative
Reads signals well, struggles to monetize. Burns cash faster than it learns.
|
Ambidextrous
The posture AI workforce transformation requires. Rare. Demands structural design, not willpower.
|
| Exploration LOW |
Stagnant
Existential risk. Neither running the business well nor reading what is coming.
|
Exploitative
The default of most mature enterprises. Executes the current model well. Blind to paradigm shift.
|
The diagnostic does not resolve the gap in a single day. It names it precisely.
O’Reilly, C. A. (Stanford) and Tushman, M. L. (Harvard). Lead and Disrupt: How to Solve the Innovator’s Dilemma (2016). Harvard Business Review.
04
Sensing and Responding Loop
Origin: Integrated from organizational resilience research by Kevin Burnard and Ran Bhamra.
Four phases. Detection routes signals about the operating environment into the organization through deliberate channels. Activation triggers a response process: decision rights and escalation paths. Response is the action taken: investment, repositioning, experiment, or explicit non-response. Learning evaluates the response and updates practice. Without the fourth phase, every response is a one-off. With it, the organization compounds adaptive capacity over time.
Inside a Catalyst Immersive engagement, the loop becomes a concrete organizational design question. Who has the designated role of reading weak signals, and how is their time protected. What is the escalation path when a signal is detected. Who decides whether a response is warranted, and at what cost threshold.
01 Detection
Information about the operating environment flows in through deliberate channels.
02 Activation
A detected signal triggers a response process via decision rights and escalation paths.
03 Response
The organization acts: investment, repositioning, experiment, or explicit non-response.
04 Learning
The response is evaluated. Insight is captured and built into updated practice. Feeds back to Detection.
The first three frameworks produce a single executive’s insight. The loop produces an organizational capability.
Burnard, K. and Bhamra, R. Organisational Resilience: Development of a Conceptual Framework for Organisational Responses. International Journal of Production Research.
05
The Methuselah Principle
Origin: Named for the roughly 1,800-year-old redwood on Skyline Boulevard, spared by 19th-century loggers because its burls and knobs made the timber commercially unworkable.
The principle. Features that disqualify an organization from one economic regime are often the features that carry it through to the next. An organization being optimized for current performance is often being stripped of exactly the characteristics that would have carried it through a paradigm shift. Every executive leading AI transformation is being told to smooth out exactly the kind of characteristic that may be the thing the organization most needs to protect.
This framework comes at the end of every full-day or Immersive engagement. Standing at the base of the tree, every decision made during the day is reframed against an epochal time scale. The other frameworks move fast. The redwood slows everything down to the time scale that AI transformation actually operates on.
Which of today’s decisions will look obviously wrong in twenty years. Which features the organization is being told to smooth out may be the ones that carry it through.
Why the sequence matters
Five frameworks. One sequence.
Each framework does work the others cannot. Signs without Teece is interesting observation that fails to produce action. Teece without Signs is abstract consulting language that does not engage executive cognition. Ambidexterity without the loop is diagnosis without prescription. The loop without Methuselah is operational thinking without the long-horizon perspective the AI transition requires.
The frameworks are not an accumulation. They are a sequence. Running them out of order produces weaker output. Skipping any of them produces a partial diagnosis.
Sources
Every claim traceable.
- David Teece. Explicating Dynamic Capabilities: The Nature and Microfoundations of Sustainable Enterprise Performance (2007). UC Berkeley Haas School of Business.
- Charles O’Reilly and Michael Tushman. Lead and Disrupt: How to Solve the Innovator’s Dilemma (2016). Stanford Graduate School of Business and Harvard Business School.
- Kevin Burnard and Ran Bhamra. Organisational Resilience: Development of a Conceptual Framework for Organisational Responses (2011). International Journal of Production Research.
- Olivier Hamant. The Benefits of Imperfection (2024). Plant biology, robustness, suboptimality.
- Randall Milliken et al. Ohlone/Costanoan Indians of the San Francisco Peninsula and Their Neighbors (2009).
- Association of Ramaytush Ohlone. ramaytush.org. Living community. Yunakin Land Tax.
- National Park Service and Golden Gate National Recreation Area. Timigtac Trail, Lishumsha Trail, Mori Point site documentation.
- Peninsula Open Space Trust. Methuselah redwood documentation.
The method is the shape of the work. The engagements are where it gets applied.