TDcatalyst Advise · For founders moving upmarket

Your product is ready for the enterprise. Is your company?

Scaling from a few million in ARR to your first Fortune 100 account requires a different motion. Enterprise buyers move your product through procurement, security review, the works council, and the CHRO's risk calculus, and then decide on a question no demo answers: what happens to our people when this works? Advise gets you through that buying path with logos, renewals, and a repeatable motion. You get direct, standing access to the operator who built the workforce exchange customer practice into an eight-figure enterprise business at an AI company, from a standing start.

1Procurement 2Security review 3Works council 4CHRO risk calculus

The deciding questionWhat happens to our people when this works? No demo answers that question.

All the way through: logos signed, renewals held, and a repeatable motion.

Start See the offer

The offer

Two forms. One outcome: enterprise revenue that renews.

Advise is ongoing counsel. You get Tom directly, with no associates and no handoffs, in the form that fits the stage.

Advisory retainer

Monthly cadence

Operator judgment on call as the enterprise motion takes shape. Live deal support: stakeholder mapping, the buyer’s actual decision process, surviving procurement and security review, reading champion versus sponsor before the quarter depends on the answer. Alongside the live deals runs the readiness build-out: packaging and pricing for committee buying, a pilot-to-production playbook, and a value story that holds the renewal.

Advisory board seat

Quarterly cadence

A standing voice in strategy for the upmarket transition: sequencing the move, scoping and hiring the first enterprise roles, where the roadmap meets the buyer’s workflow, and what the move costs the culture. The counsel is candid, in writing when it matters, and anchored at board level for founders who want it there.

What it is measured on

The first enterprise logos signed

Pilots converted to production contracts

Renewals held at full value

The first enterprise hires scoped right the first time

If movement stalls on those numbers, Tom surfaces it first.

Experimental · embodied strategic framing. The quarterly strategy session can be taken out of the boardroom and onto the trail: a facilitated strategy walk on the Pacific coast south of San Francisco. The pace changes what founders are willing to say out loud about the company. Offered as an experimental component of either form.

Proof

Tom has run this motion from the inside.

Eightfold AI

8-figure ARR practice, built from a standing start

Fortune 500 and Global 500 accounts, and state departments
Deals won through procurement, pilots converted, renewals held
The upmarket motion you are attempting, from inside it

Capgemini

$2.5B acquisition integrated, for a global pharmaceutical group

Organizational design, change and M&A for global companies
Engagement Manager, San Francisco
The rooms your champion has to win without you

The buyer's seat

5 countries, programs run operator-side

Country HR head and executive committee member at 27
CHRO, transformation and IT: the buying center, from inside
Adoption breaks after signature, where the renewal is decided

25 named accounts, enterprise and public sector, across five industries. See whoHide

Pharmaceutical & life sciences

Roche / Genentech
Sanofi
Bayer

Technology & consulting

Nokia
Netflix
Capgemini Consulting
iGate

Consumer, retail & travel

Colgate-Palmolive
Kroger
Meijer
Domino’s
Carnival Cruise Line

Industrial & manufacturing

Schneider Electric
John Deere
Applied Materials
W. L. Gore (Gore-Tex)

Public sector, defense & workforce

Defense Innovation Unit (Dept. of Defense)
State of New York
State of Florida
State of Colorado
State of Indiana
District of Columbia
Government of Puerto Rico
Allegis
OneTen

Delivered for, in prior roles. Quantified case studies are shared in the first call. TDcatalyst is an independent practice, not affiliated with or endorsed by any prior employer.

Who it's for

Founders at the upmarket inflection.

The fit is a founder or founding team with an AI product that has real traction, and the first enterprise logos in the pipeline or the ambition to put them there. Especially products that touch the workforce: talent, HR technology, productivity, agentic tools that change how people work. That is the buying center Tom knows best, and the one where the people question decides the deal.

Advise takes a small number of companies at a time, and never two that compete.

The field — Pacifica coastal ridge

Start

Thirty minutes, video or phone. Bring the pipeline as it is; the stalled enterprise deal is usually the most useful place to start.

Start

Start a conversation

If you prefer to write, this form reaches Tom directly.